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    2019年度中國上市公司資本品牌價值報告發布 海螺水泥位居榜首

    日前,中國上市公司市值管理研究中心(CCMVM)發布了2019年度中國上市公司資本品牌價值報告。根據報告,2019年度(2018年5月1日至2019年4月30日),A股2664家樣本上市公司資本品牌價值合計為35500.12億元,同比下跌30.52%,下滑幅度超過三成,這是五年來的最大跌幅。

    同時,海螺水泥以775.56億元的資本品牌價值居于榜首,較上年度增加了28.63%,貴州茅臺屈居第二。

    對于2019年度資本品牌價值大幅下降的原因,報告指出,成長性指標占到六個評價指標的30%權重,是A股上市公司資本品牌影響力最大權重的指標體系,2018年上市公司平均成長性系數為1.1042,但2019年僅為1.0340。其他指標變化不大。由于成長性這一因素在指標體系權重較大,所以這一指標的下降直接導致上市公司的資本品牌價值大幅下滑。

    報告指出,由于2019年公司資本市場品牌價值縮水嚴重,進而使資本品牌溢價率受到了較大影響,資本品牌溢價率出現了大幅下滑。2019年度,A股2664家樣本上市公司資本品牌價值合計為35500.12億元,樣本公司總市值為538852.17億元,資本品牌平均溢價率為6.59%,較2018年10.18%大幅下降,成為近五年來的最低值。

    報告認為,從這一年度的資本品牌評價體系的基本數據看,資本品牌受到宏觀經濟和市場波動影響大,品牌聲譽管理在市值管理和價值管理上失效;部分企業希望通過加大聲量影響市場,效果不佳。從一些上市企業資本品牌大幅滑落的事實看,資本品牌的建設需要穩扎穩打,來不得急功近利,扎實的業績、良好的口碑和始終如一的企業文化,是資本品牌價值穩中有升的基礎。

    對于未來,報告表示,提升資本品牌價值既充滿機會,又有諸多挑戰。一方面,是資本市場出現較長時間的低迷波動,上市企業的資本品牌管理出現諸多不適應;另一方面,是隨著技術進步和移動通訊的廣泛應用,上市企業傳統的資本品牌管理亟待創新與發展。(信息來源:證券日報網)

     
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